“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

— John Wanamaker

“It’s harder to be number one and easier to chase number one”

— Jean Pierson, former CEO of Airbus

“In God we trust; all others must bring data.”

— W. Edwards Deming

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”

— Jim Barksdale, former CEO of Netscape

“When writing about transcendental issues, be transcendentally clear.”

— René Descartes

“Sizing the market of a disruptor based on an incumbent’s market is like sizing the car industry based on how many horses there were in 1910.”

— Aaron Levie, CEO of Box

“The world is full of obvious things nobody by any chance ever observes.”

— Sherlock Holmes

“Things that have never happened before happen all the time.”

— Morgan Housel

“Nenhum exército pode resistir à força de uma ideia cujo tempo chegou.”

— Victor Hugo

“Eu acredito na sorte: de que outra forma você pode explicar o sucesso daqueles de
que você não gosta?”

— Jean Cocteau

“Um ano é curto prazo? Cinco anos é longo prazo? Depende do que você está fazendo. Eu já vi traders dizendo que uma semana é longo prazo e endowments dizendo que 10 anos é curto prazo.”

— Morgan Housel

“Paciência também é uma forma de ação.”

— Auguste Rodin

“Investir sempre envolve considerar tanto a qualidade quanto o preço, e a jogada é obter mais qualidade do que você pagou com o preço. É simples assim.”

— Charlie Munger

“Temos dois tipos de pessoas que fazem prognósticos: aquelas que não sabem e aquelas que não sabem que não sabem.”

— John Kenneth Galbraith

“Simplicity is the end result of long, hard work, not the starting point.”

– Charlie Munger

“Not everything that counts can be counted, and not everything that can be
counted counts”

– Albert Einstein

“The function of margin of safety is, in essence, not that of rendering unnecessary an accurate estimate of the future, but instead of minimizing the damage of an inaccurate one.”

– Robert Vinall – RV Capital

“It is the peculiar and perpetual error of the human understanding to be more moved and excited by affirmatives than by negatives.”

– Francis Bacon

“Those are my principles, and if you don’t like them. . .well, I have others.”

– Groucho Marx

“A horse that can count to ten is a remarkable horse, not a remarkable mathematician.”

– Samuel Johnson

“How much sooner one tires of any thing than of a book”

– Jane Austen

“Successfully avoiding a bubble requires two decisions: to get out and to get back in, and most people blow one or the other.”

– Howard Marks

“Companies rarely die from moving too fast, and they frequently die from moving too slowly.”

– Reed Hastings

“It’s all about scale.”

– John Malone